Goals for Ad Shop Monday, April 30

Since Jon was out most of this week we had to move a few presentations around. Please see the list of goals and presentation dates below.

Dahl (PRESENTATION IS TUESDAY, 5/1):
Brochure (copy and design) due from Dave
Web ideas (page layouts/Flash) due from Dave, Nicole and Mark
DVD (copy and storyboards) due from Nicole & Mark
Logos and business cards due from Charlotte

Fast Frame (PRESENTATION IS TUESDAY, 5/1):
Postcard thumbnails (Chad & Charlotte)
Postcard layout roughs (Chad & Charlotte)
Sandwich board signs (Charlotte)

Petersburg (PRESENTATION IS THURSDAY, 5/3):
Thumbnails (Nicole & Charlotte)

Imagine (PRESENTATION IS FRIDAY, 5/4):
Thumbnails (Nicole & Chad)

Goals for Ad Shop Monday, April 23

We were more productive this week on Ad Shop night, so let's keep going with this approach. Remember everyone, this is the order of the priorities for Monday night:
1. Come with LOTS of ideas/layouts/drafts to show. Don't just bring one version. Be prepared to put tons of ideas up on the wall and have Scott look at them and give you feedback. That should be the first thing you do when you get in (sign up for a time with him).

2. Talk with your team about the feedback you get and decide on your next steps.

3. Make the suggested changes, that night if at all possible. Then show Scott your revisions. Get a little more feedback. Repeat until you get the thumbs-up.

And here are the goals for Monday night:

Dahl:
Dave will draft a brochure layout and DVD case cover (computer)
Nicole and Mark will draft the DVD storyboard (computer)
Nicole will work on the website (computer)
Charlotte will work on the business card and logo design (computer)
PRESENTATION IS APRIL 26

Fast Frame:
Chad & Charlotte will draft a postcard for an arts event (thumbnails & 3 versions of copy)

Little Amerricka:
Dave will finish the collateral materials and corporate brochure
Charlotte will revise the Meteor logo
Team will give list of illustration ideas
TV/radio and outdoor boards ready for client approval

Petersburg (Nicole (lead) and Charlotte):
Show second round of ideas to Scott (thumbnails)

Imagine (Nicole (lead) and Chad):
Show first round of ideas to Scott (thumbnails)

Pro-Active:
Dave will touch base with Scott

Java Detour:
Nicole and Charlotte will meet with Scott

Post:
Mackenzie, Justin, Dave, Scott, Charlotte will complete layout by end of night

Goals for Ad Shop Monday, April 16

Last week's ad shop night wasn't as productive as it needed to be, which slowed us down on a few projects. We want your time here to be put to good use so you feel like you're getting something out of it and we're still meeting deadlines. To help make our evenings more productive, please do the following:
1. Come with LOTS of ideas/layouts/drafts to show. Don't just bring one version. Be prepared to put tons of ideas up on the wall and have Scott look at them and give you feedback. That should be the first thing you do when you get in (sign up for a time with him).

2. Talk with your team about the feedback you get and decide on your next steps.

3. Make the suggested changes, that night if at all possible. Then show Scott your revisions. Get a little more feedback. Repeat until you get the thumbs-up.

OK, so on with the goals for the night...

Dahl team (Justin (lead), Mackenzie, Mark):
PRESENTATION TUESDAY, 4/17
3-5 layouts of the brochure (computer)
3-5 layouts of the website (computer)
3-5 DVD storyboards (thumbnails)
5-7 logos (thumbnails)

Fast Frame team (Charlotte (lead), Mackenzie):
Postcard mailer ideas (thumbnails)--new project

Java Detour team (Charlotte (lead), Nicole, Justin, Sam, Chad):
Meet with Scott

Little Amerricka team (Dave (lead), Mark, Justin, Chad):
Changes on outdoor boards
Illustration ideas
Storyboard ideas for TV
Talk with Jon and Scott about website (Dave)
Logo revisions (Charlotte)

Pro-Active team (Dave (lead), Justin):
3-5 DM layouts (computer)
3-5 website concepts (thumbnail)

Petersburg team (Nicole (lead), Charlotte):
3-5 brochure concepts (thumbnails)
3-5 DM concepts (thumbnails)
3-5 website concepts (thumbnails)

Imagine team (Nicole (lead), Charlotte):
5-10 identity concepts based on selected ideas (thumbnails)

ReStore (mini-course):
PRESENTATION THURSDAY, 4/19
Come prepared to generate more ideas and help Scott put presentation together.

Goals for Ad Shop Monday, April 9

This week is going to be a busy one, so we're giving everyone lots of forewarning. Please contact Charlotte (charlotte@extraboldschool.com or ceasterling@gmail.com) if you want to work on any of your projects this weekend but don't have access to what you need. She can send stuff to you off the server.

Here's what we want to have done by the time we all leave Monday night:

Little Amerricka team (Dave (lead), Chad, Mark, Justin):
We're meeting with the client at 10am Tuesday, so we MUST have the following ready to show:
Variations on the outdoor ads (the current version, Norman Rockwell, stock art, headlines on ragged paper)
TV/radio revisions, both Meteor-focused and generic (3 of each)
Corporate brochure ready for client approval

Dahl team (Justin (lead), Mackenzie, Mark):
Jon is meeting the client Tuesday morning, and he'll need the following:
1st computer drafts of the brochure (3 versions), filler copy only
1st computer draft of web pages (intro plus content pages), filler copy only
Logo sketches (5 versions)
1st computer drafts of DVD packaging (3 versions), filler copy only
Sketches of DVD storyboards (3 versions)--team, please talk with Scott about what's needed for this

Fast Frame team (Charlotte (lead), Mackenzie, Chad):
Meet with Scott about website content pages

Java Detour team (Charlotte (lead), Nicole, Matt, Mackenzie, Justin, Samantha):
Revise copy for new business pitch
Revise Drive Thru Life posters (meet with Scott)

Pro-Active team (Dave (lead), Justin):
Direct mail drafts done on computer (3-5 versions)
Website sketches (3-5 versions)

SHB team (Charlotte (lead), Travis):
Meet with Scott about content pages

Mini-course:
Turn in Madison Tourism ideas
work on ReStore/Real Estate ideas

Update: Goals for Ad Shop Wednesday, April 4

We're messing around with the schedule this week, and we know it's spring break for UW. But if you're in town, please join us Wednesday night for our usual Ad Shop night. Here's what we have planned:

Little Amerricka team - Dave (lead), Chad, Justin, Mark:
Meeting with client Thursday, so we need to have:
TV scripts 1st draft
Radio scripts 1st draft
Outdoor layouts 1st draft
Corporate brochure 2nd draft

Pro-Active team - Dave (lead), Justin, Dan, Jake:
New layouts for direct mail
Sketch website layout based on direct mail

Java Detour and Petersburg insurance teams, we may have client feedback, so please come in and talk with Scott or Charlotte about the status of your projects. The teams are:
Java Detour: Charlotte (lead), Nicole, Justin, Matt, Samantha, Mackenzie
Petersburg: Nicole (lead), Jake

Mini-course:
Work on real estate law and ReStore
Possibly work on Madison tourism and International Ice Centre