Friday, June 29, 2007

Assignments till Monday July 9th

Oak Glen- Brochure & DM, Scott needs to approve

CASA- 2 week follow-up

Dahl- Courtney follow-up with Duane @ MIAD (see if he has any student video examples)

ReStore- Monday Mtg @ 9:30, Garage Sale ad re-do

ProActive – Scott sign-off

Petersburg- Charlotte & Nicole

UP- 3 versions to Scott by the 10th

Fast Frames
Tv- Courtney- follow-up with Kelly about post production schedule, frames transport to the pre-light for the 9th. Artwork-Amanda

Gallery- to client for approval

Cards- to client for approval

IIC- Dasherboard clients 3- teams show thumbs/ideas Monday 7/9 mtg by teams –check emails.

Edgewood-mtg 7/9 check email

Rubin’s- mtg 7/9 check email

T&J- Megan reconfirm signs and dimensions

Project X- More names please!

Best Buy- Dane & Dave- Brochure

Madison Youth Choir- Travis & Amanda new CB

Alvarado Group- New Brief

Holiday

Reminder to all you creatives the building will be closed next week Wed-Fri for the Independence Day Weekend. I will be posting current assignments for that week to be followed up on the 9th when we return to normal hours.

Friday, June 22, 2007

This week coming up

Oak Glen- Brochure- Orty & Dan Meet with Charlotte on Monday

CASA- 2 week follow-up

Dahl- PDF for client approval (Andy possible prod. manager)

ReStore- Garage sale > PP Charlotte. Mtg. Monday

ProActive –CB Scott

Petersburg- Charlotte & Nicole

ProActive- production mtg.

UP- Brian- prod. (check poster people)

LA- website CB Dave O.

Fast Frames
Tv- pick music, VO audition, folcumgallery.com

Gallery- approval from Char & Nicole

Cards- client approval

IIC- Dasherboard client papers to teams- ready on 7/11 for thoughts and thumbs.
*production people find logos

Edgewood-mtg Monday @ 3pm

Rubin’s- mtg Monday @ 2:30

T&J- billboard- (info from Megan)

Middleton- mtg Mon @ 3:30pm

Friday, June 15, 2007

Client Assignments as of Friday

Oak Glen- Orty thumbnails- Jon Prod- show Charlotte- EOD layout.

CASA- Thumbnails/Ideas- Orty & Rai

Dahl- DVD copy/Script- Rai- Charlotte

ReStore- copy- “one liner” finished- Sam, Amy/Nick

ProActive –Mtg Monday @ 4pm

Petersburg- Charlotte & Nicole figure out prod. Artist.

UP- Megan schedule mtg./ Nicole contact Kevin @ Xerlith “kodaks”

Fast Frames
Tv- Charlotte contact Carol
Nicole- assign prod. for prop ( large logo), call charter for size. (needed by 19)
Gallery- frames (which for each picture)
Charlotte- thumbnail of card layout.
Nicole- assign prod. art.
Cards- Biz & Prices- assign prod. art.

IIC- Monday meeting @ 3pm ( Scott, Charlotte, Hans, Dan, Nicole)

Edgewood- CB mtg Mon @ 2pm (Rai, Orty, Sam, Dave O- Add Prod. Nicole)

Rubin’s- CB mtg Mon @ 1pm ( Rai, Nicole, Sam, Matt H., Jake)

Sunday, June 3, 2007

Goals for Ad Shop Monday, June 4

IIC:
Do cover using "Centre of Attention" design (Orty) - due by 1pm
Agenda for client meeting (Amanda) - due by 1pm

ReStore:
Present final round of ideas for small ad (Nick & Sam)
Call client (Scott)

Little Amerricka:
Call Roxy to confirm correct radio ads are running (Dave O)
Call Hans about TV spots (Scott)

FastFrame:
Order artwork (Scott & Charlotte)
Job orders for price cards and business cards (Sarah)
Call Carol about backgrounds (Charlotte)

Project X (FastFrame rebrand):
Creative brief draft (Megan) - due 5pm

Tabby & Jack's:
Follow up with client (Scott & Charlotte)

Up:
Thumbnails of layouts (Charlotte)
Take thumbnails to store (Megan & Charlotte)

Dahl:
Meet with client about photo (Amanda, Ray, Scott, Charlotte)
Schedule team meeting (Amanda)

Oak Glen:
Prices to client on site sign & billboard (Megan)

Best Buy:
Schedule photo shoot (Amanda, Ray)

Petersburg:
Assign account exec (Scott/Jon)
Schedule meeting for next week (account exec)

ProActive:
Assign account exec (Scott/Jon)
Follow up (account exec

InVision:
Assign account exec (Scott/Jon)
Follow up (account exec)

Imagine:
Assign account exec (Scott/Jon)
Follow up (account exec)

All-Systems:
Assign account exec (Scott/Jon)
Follow up (account exec)

Friday, May 18, 2007

Goals for Ad Shop Monday, May 21

IIC (Scott & Charlotte):
Prep for Thursday meeting

Dahl (Andy, Nicole, Dave, Charlotte):
Turn in completed script for review
Nicole, email to come on choice of DVD cover; please bring in layouts for review
Dave, logo to come; please place in brochure

Up (Charlotte):
Revised poster layouts

Pet Shop (Nicole, Justin, Charlotte):
Logos due this weekend--to Scott by Sunday

Oak Glen (Justin, Charlotte):
Presentation Tuesday, final round of ideas due Monday noon

Little Amerricka (Dave, Chad, Justin):
Outdoor layouts due

Rubber Sole (Heather, Dan, Justin, Jake):
Finished ads due Monday

ReStore:
Team to be assigned

CASA:
Team to be assigned

Cousin's (Heather, Jake):
Present ideas Monday

Friday, May 11, 2007

Goals for Ad Shop Monday, May 14

Here's what we need to have done by the end of the night Monday. As usual, please bring your stuff with you to show Scott and plan to talk with him as early as possible in the evening.

Little Amerricka (Dave (lead), Justin, Chad):
Meet with Scott (Dave--please talk with the team and work out a time)

Dahl (Dave, Nicole, Andy, Charlotte):
Logos (Charlotte)
Round 2 of copy (Andy)
DVD cover design (Nicole)

Petersburg (Nicole (lead), Charlotte):
Review ideas and make final changes, show to Scott

Fast Frame (Charlotte):
Title cards for artwork

Oak Glen (Justin, Charlotte):
Round 2 of ideas, show to Scott
Logos (Justin)

Pet Shop (Dan, Justin, Charlotte):
Logos (Justin)
Colors & interior descriptions (Charlotte, Dan)

Friday, May 4, 2007

Goals for Ad Shop Monday, May 7

We have some new clients that we'll be doing work for, and some mini-course clients whose projects are moving into production. So you may be on a new project...please see below for what's on tap for the week.

Oak Glen Condominiums NEW CLIENT
Team: Justin, Charlotte
Project: Signage and identity
Deadline is 5/14, team to meet with Scott Monday

Barbershop NEW TO THE AD SHOP
Team: Will be assigned by Monday
Project: Logo, naming

Pet Shop NEW CLIENT
Team: Dan, Charlotte
Project: Logo, naming
Team to meet with Scott Monday

IIC
Team: Chad, Scott
Project: Presentation prep, including logo, name and identity
Presentation is Tuesday morning

Cousin's PROSPECTIVE CLIENT
Team: Jake, Heather
Project: Spec posters
Team to meet with Scott Monday

Post:
Team leader is Nicole, rest of team to be assigned
Deadline is 5/15

Imagine
Team: Nicole, Chad
Team to meet with Scott Monday

Dahl
Team: Nicole, Andy, Dave
Team to show revised copy for brochure and DVD Monday night

FastFrame
Team: Charlotte
Show event signage to Scott Monday night
Show draft storyboards to Scott Monday night

Little Amerricka
Team: Dave, Chad, Justin
Team to meet with Scott Monday
Deadline: Outdoor, TV, radio due 5/21

Pro-Active
Team: Dave, Justin
Dave, talk with Scott Monday about where the project is currently

Friday, April 27, 2007

Goals for Ad Shop Monday, April 30

Since Jon was out most of this week we had to move a few presentations around. Please see the list of goals and presentation dates below.

Dahl (PRESENTATION IS TUESDAY, 5/1):
Brochure (copy and design) due from Dave
Web ideas (page layouts/Flash) due from Dave, Nicole and Mark
DVD (copy and storyboards) due from Nicole & Mark
Logos and business cards due from Charlotte

Fast Frame (PRESENTATION IS TUESDAY, 5/1):
Postcard thumbnails (Chad & Charlotte)
Postcard layout roughs (Chad & Charlotte)
Sandwich board signs (Charlotte)

Petersburg (PRESENTATION IS THURSDAY, 5/3):
Thumbnails (Nicole & Charlotte)

Imagine (PRESENTATION IS FRIDAY, 5/4):
Thumbnails (Nicole & Chad)

Friday, April 20, 2007

Goals for Ad Shop Monday, April 23

We were more productive this week on Ad Shop night, so let's keep going with this approach. Remember everyone, this is the order of the priorities for Monday night:
1. Come with LOTS of ideas/layouts/drafts to show. Don't just bring one version. Be prepared to put tons of ideas up on the wall and have Scott look at them and give you feedback. That should be the first thing you do when you get in (sign up for a time with him).

2. Talk with your team about the feedback you get and decide on your next steps.

3. Make the suggested changes, that night if at all possible. Then show Scott your revisions. Get a little more feedback. Repeat until you get the thumbs-up.

And here are the goals for Monday night:

Dahl:
Dave will draft a brochure layout and DVD case cover (computer)
Nicole and Mark will draft the DVD storyboard (computer)
Nicole will work on the website (computer)
Charlotte will work on the business card and logo design (computer)
PRESENTATION IS APRIL 26

Fast Frame:
Chad & Charlotte will draft a postcard for an arts event (thumbnails & 3 versions of copy)

Little Amerricka:
Dave will finish the collateral materials and corporate brochure
Charlotte will revise the Meteor logo
Team will give list of illustration ideas
TV/radio and outdoor boards ready for client approval

Petersburg (Nicole (lead) and Charlotte):
Show second round of ideas to Scott (thumbnails)

Imagine (Nicole (lead) and Chad):
Show first round of ideas to Scott (thumbnails)

Pro-Active:
Dave will touch base with Scott

Java Detour:
Nicole and Charlotte will meet with Scott

Post:
Mackenzie, Justin, Dave, Scott, Charlotte will complete layout by end of night

Friday, April 13, 2007

Goals for Ad Shop Monday, April 16

Last week's ad shop night wasn't as productive as it needed to be, which slowed us down on a few projects. We want your time here to be put to good use so you feel like you're getting something out of it and we're still meeting deadlines. To help make our evenings more productive, please do the following:
1. Come with LOTS of ideas/layouts/drafts to show. Don't just bring one version. Be prepared to put tons of ideas up on the wall and have Scott look at them and give you feedback. That should be the first thing you do when you get in (sign up for a time with him).

2. Talk with your team about the feedback you get and decide on your next steps.

3. Make the suggested changes, that night if at all possible. Then show Scott your revisions. Get a little more feedback. Repeat until you get the thumbs-up.

OK, so on with the goals for the night...

Dahl team (Justin (lead), Mackenzie, Mark):
PRESENTATION TUESDAY, 4/17
3-5 layouts of the brochure (computer)
3-5 layouts of the website (computer)
3-5 DVD storyboards (thumbnails)
5-7 logos (thumbnails)

Fast Frame team (Charlotte (lead), Mackenzie):
Postcard mailer ideas (thumbnails)--new project

Java Detour team (Charlotte (lead), Nicole, Justin, Sam, Chad):
Meet with Scott

Little Amerricka team (Dave (lead), Mark, Justin, Chad):
Changes on outdoor boards
Illustration ideas
Storyboard ideas for TV
Talk with Jon and Scott about website (Dave)
Logo revisions (Charlotte)

Pro-Active team (Dave (lead), Justin):
3-5 DM layouts (computer)
3-5 website concepts (thumbnail)

Petersburg team (Nicole (lead), Charlotte):
3-5 brochure concepts (thumbnails)
3-5 DM concepts (thumbnails)
3-5 website concepts (thumbnails)

Imagine team (Nicole (lead), Charlotte):
5-10 identity concepts based on selected ideas (thumbnails)

ReStore (mini-course):
PRESENTATION THURSDAY, 4/19
Come prepared to generate more ideas and help Scott put presentation together.

Friday, April 6, 2007

Goals for Ad Shop Monday, April 9

This week is going to be a busy one, so we're giving everyone lots of forewarning. Please contact Charlotte (charlotte@extraboldschool.com or ceasterling@gmail.com) if you want to work on any of your projects this weekend but don't have access to what you need. She can send stuff to you off the server.

Here's what we want to have done by the time we all leave Monday night:

Little Amerricka team (Dave (lead), Chad, Mark, Justin):
We're meeting with the client at 10am Tuesday, so we MUST have the following ready to show:
Variations on the outdoor ads (the current version, Norman Rockwell, stock art, headlines on ragged paper)
TV/radio revisions, both Meteor-focused and generic (3 of each)
Corporate brochure ready for client approval

Dahl team (Justin (lead), Mackenzie, Mark):
Jon is meeting the client Tuesday morning, and he'll need the following:
1st computer drafts of the brochure (3 versions), filler copy only
1st computer draft of web pages (intro plus content pages), filler copy only
Logo sketches (5 versions)
1st computer drafts of DVD packaging (3 versions), filler copy only
Sketches of DVD storyboards (3 versions)--team, please talk with Scott about what's needed for this

Fast Frame team (Charlotte (lead), Mackenzie, Chad):
Meet with Scott about website content pages

Java Detour team (Charlotte (lead), Nicole, Matt, Mackenzie, Justin, Samantha):
Revise copy for new business pitch
Revise Drive Thru Life posters (meet with Scott)

Pro-Active team (Dave (lead), Justin):
Direct mail drafts done on computer (3-5 versions)
Website sketches (3-5 versions)

SHB team (Charlotte (lead), Travis):
Meet with Scott about content pages

Mini-course:
Turn in Madison Tourism ideas
work on ReStore/Real Estate ideas

Monday, April 2, 2007

Update: Goals for Ad Shop Wednesday, April 4

We're messing around with the schedule this week, and we know it's spring break for UW. But if you're in town, please join us Wednesday night for our usual Ad Shop night. Here's what we have planned:

Little Amerricka team - Dave (lead), Chad, Justin, Mark:
Meeting with client Thursday, so we need to have:
TV scripts 1st draft
Radio scripts 1st draft
Outdoor layouts 1st draft
Corporate brochure 2nd draft

Pro-Active team - Dave (lead), Justin, Dan, Jake:
New layouts for direct mail
Sketch website layout based on direct mail

Java Detour and Petersburg insurance teams, we may have client feedback, so please come in and talk with Scott or Charlotte about the status of your projects. The teams are:
Java Detour: Charlotte (lead), Nicole, Justin, Matt, Samantha, Mackenzie
Petersburg: Nicole (lead), Jake

Mini-course:
Work on real estate law and ReStore
Possibly work on Madison tourism and International Ice Centre

Friday, March 23, 2007

Update: Goals for Ad Shop Monday, March 26

We have a couple of projects that are on a fast track right now, so we'll need as many people here on Monday as possible. Here's what we need to have done by the time we leave Monday night:

Little Amerricka team (Dave (lead), Chad, Mark, Justin):
First drafts of storyboards and scripts for TV
First drafts of outdoor designs
Changes made in brochure
First draft layout of corporate mailer

Dahl team (Mark, Justin, Matt, Mackenzie):
Meet with Scott & Charlotte

Pro-Active team (Dave (lead), Justin, Dan, Jake):
Meet with Scott & Charlotte

Madison's (Nicole):
Posters done

Java Detour team (Charlotte (lead), Justin, Nicole, Samantha, Dan, Mackenzie):
First drafts of posters
Ideas for packaging presentation
Printouts of data with relevant statistics highlighted
First round of positioning, strategy and tactics

Mini-course:
The presentation for Barbershop is Tuesday; we'll need your help putting everything together.

Any questions, please email Charlotte (charlotte@extraboldschool.com).

Thursday, March 22, 2007

Update: Fast Frame

Our printer delivered the Fast Frame brochure yesterday (3/21) and Jon took them to the client today. We have a few samples at the school, so please take a look when you're here.

Friday, March 16, 2007

Goals for Ad Shop Monday, March 19

Ad Shop Mondays are noon to 8:00, but may run later if there's still work to finish. Please contact Charlotte to set up meeting times with Scott about ad shop projects during the night.

Team leaders, you're responsible for making sure your team meets all their goals for the night.

Mini-course:
Barbershop concepts DONE

Fast Frame team (Charlotte, Mackenzie, Cindy, Samantha):
Website design drafts on computer
Direct mail packaged for printing
Sandwich boards to printer
Concerto direct mail ready for final approval

Java Detour team (Justin, Dave, Samantha, Mark, Nicole, Charlotte):
Meet with Scott

Little Amerricka team (Dave, Chad, Mark):
Radio concepts DONE
TV concepts DONE
Design concepts for outdoor
Revise photos
Set plan for finishing corporate brochure, including photo

Petersburg team (Jake, Nicole):
Meet with Scott

XB team (Justin, Nicole, Charlotte, Matt):
Window sign sell sheet concepts DONE

Thursday, March 15, 2007

Update: Fast Frame

The window posters were delivered today by the printer, and Jon took them to the client. They'll be on display in the store.

The brochure proof was approved for printing today also.

Jon is meeting with the client today to get approval on a design for sandwich boards (to go on the sidewalk in front of the store) and the proposed website.

Tuesday, March 13, 2007

Update: Fast Frame

The brochure and posters went to the printer today.

Concerto mailer copy is drafted and will be sent to the client.

Update: Dahl Financial

Dahl Finacial was presented today. The client really enjoyed the presentation and saw several ideas that he really like and several he did not. We will be scheduling a follow-up meeting within the next week and will possibly be moving forward with work. The client may have the ideas produced elsewhere but is considering using the Extra Bold Ad Shop for production. If you have any questions regarding the presentation please contact Jon at jon@extraboldschool.com. Once we get the final comments from the client we will post them here.

Monday, March 12, 2007

Update: Ad Shop Monday, March 12

We had a big group with us for Ad Shop Monday. Chad, Dave, Dan, Mackenzie, Justin, Mark and Nicole joined us.

Here's the status of current projects:
Fast Frame:
Brochure, posters and direct mail ready for final client approval
Draft copy for Concerto direct mail turned in

Little Amerricka:
Brochure changes made
Corporate/education concepts in progress

Barriques:
Cup & napkin mock-ups done

Java Detour:
Radio ads turned in
Team assigned to Drive Thru Life campaign

Dahl Financial:
Concepts in progress

XB window signs sell sheet:
Concepts in progress

Friday, March 9, 2007

Goals for Monday, March 12

Our first Ad Shop Monday was a success, with six projects reaching milestones and going to the clients for approval last week. We want to keep that momentum going and give all of you a chance to put in time working on your projects. So to help with that, we're setting goals for each week. Here's what we'll want to have in our hands by the time you leave here Monday night:

Chad/Dave:
Little Amerricka brochure revisions
Little Amerricka corporate mailer concepts & mock-ups

Charlotte:
Barriques mock-ups
Fast Frame posters, direct mail, brochure ready to print

Dave:
Java Detour radio ads
Mitutoyo photo retouching

Mackenzie/Justin/Dan:
Dahl concepts done
Dahl presentation ready to go

Matt:
Fast Frame Concerto direct mail copy

Nicole:
Fast Frame photo retouching for brochure & direct mail
WJJO redesign

Nicole/Charlotte:
XB window signs sell sheet

Just a reminder that Ad Shop Mondays are noon to 8:00. You can come in any time during those hours to meet with Scott and your partner and to work on your projects. Any questions, please contact Charlotte at charlotte@extraboldschool.com.

Wednesday, March 7, 2007

Update: Petersburg Ins.

Petersburg Ins. is now scheduled to be presented this coming Friday at 1pm. Questions contact Charlotte at charlotte@extraboldschool.com.

Tuesday, March 6, 2007

Update: Fast Frame

Jon met with Marty this morning to show him the brochure, two direct mail pieces, window sign and website concepts. We're going to proceed with all five projects, as quickly as we can finish them.

The printed pieces all need some changes, which we can finish this week with the help of our illustrious ad shop team. We will be looking for help with photo retouching, layout finessing and proofreading/copy fitting to finish these projects. Please be prepared to be tapped to help us with any of these tasks.

The website will use the "love/passion," "art/masterpiece," etc. concept. It will include a Flash intro, with the rest of the site being graphic-heavy HTML. It should be a fun site to work on. Our next step is to develop a few different ways to approach the concept, then begin producing the files that our website developer needs to work with.

Monday, March 5, 2007

Update: Imagine

Scott presented the Imagine ideas on March 2. The client was excited by what he saw and talked about working with XB to do print ads and a new website, among other projects. He's giving us free rein to rework their logo and make any other suggestions as well. He's very open to ideas that "push the envelope," so this will be an exciting project to work on.

We will schedule a follow-up meeting to find out likes/dislikes among the ideas we presented and plan for our next steps.

Friday, March 2, 2007

Update: Fast Frames

Client has chosen a domain name for their new website. It will be madisonfastframe.com. Any questions please contact Jon at jon@extraboldschool.com.

Update: Pro-Active

The client has chosen a logo. The logo is StickIT with the box around the stick and a
dark line under the Stick. The teams will be notified as to the specifics of the logo.

Questions contact Jon at jon@extraboldschool.com

Update: Fast Frames

The first proof was shown to the client this morning. He loved the proof, and the copy, and has only a few minor changes. The client is trying to locate a new photo that could work for us, but if he cannot he will purchase the image that we have already picked out. He will let us know by Tuesday March 6th, 2006.

Next Steps:

Get all images (except for the one to be purchased) ready for print. The entire document should be ready to print.

There will be an addition of a websited, the website address is to be determined, but we will have it my Monday the 5th of October.

Goals:

To have the document approved and print ready by Friday March 9th.

If you have Questions please contact Jon at jon@extraboldschool.com or Charlotte at charlotte@extraboldschool.com

Thursday, March 1, 2007

Update: SHB Website

We received the images from the attorney's. They are located on the server under the clients folder in a sub folder entitled SHB Attorney photos. If there is any additional images or information needed for the base of the webpage please contact Jon at jon@extraboldschool.com.

Ad Shop Meeting Minutes

Ad Shop Meeting Wednesday February 28th, 2007:

1. Charlotte's Position: Charlotte's role at Extra Bold had changed slightly. She will now devote the entiretity of here time to handling the work fllow and traffic in the ad shop. Many concerns about the ad shop is that projects do not move quickly enough or it is hard to get feedback or even whom to talk with. Charlotte will be the point of contact for all things to do with the Ad Shop. She will give immediate feedback on the ideas that are turned in and will transfer all questions to the proper person.

Because of this Charlotte has moved her desk to the 'Creative Corner' by Scott and therefore things can be left for them there. If ther are any questions regarding this they can be directed to Charlotte at charlotte@extraboldschool.com

2. ideas@extraboldschool.com : Because of the changes in charlottes positon and feedback we have received we have created a new email address that will be used for all idea submissions. The preferred method is to email the ideas to this one address: ideas@extraboldschool.com. Acceptable files to be submitted are in the following format : .pdf , pdf scans, jpeg, .doc, word docs, and just text in email. If you have ideas to submit they can be scanned at Extra Bold, archived and emailed to us.

We want to insure that the right people are seeing the ideas as soon as possible and therefore we can increase the efficiency and quaility of the feedback. Also this will create an archive of all ideas so they are not lost and we can easily review them at a later date.

3. This blog was mentioned as a place that will post all updates and updates from clients in a 'real-time' manner. It is almost like day-trading but for the adshop....And really Scott just wants to be a hip blogger like his kids...

5. Extra Bold File Sharing: We currently have an Extra Bold File Sharing system on the world wide web. This will allow you to download ad shop reports, creative briefs, and other information that we find relavant.

There is one general login for everyone. Basically just to keep the general public out of it. You can all download and upload files to the specific areas of the website. As always if you feel there is some information that would be helpful to be placed here please let Jon know at jon@extraboldschool.com.

Login: student
Pass: pinckney

Justin will be placing all the relevant material on there over the next week. We will also link to files in this blog to there.

6. Mondays: We have called god and changed Monday to 'Ad Shop Monday'. All members in the adshop will have the opportunity to meet with their partners all day at Extra bold till 8pm and will be able to meet with Scott betweeen 12pm and 8pm. Jon & Charlotte will also be available during these times on most Monday's. There is more to come on this particular subject.

Update: Little Amerricka

Friday Presentation:

We presented one theme and with two different styles and looks to LIttle Amerricka this past Friday. They were and are very excited about the Norman Rockwell'esque theme that we proposed. They have had us incorporate this theme into a small ad that was required to go to print asap. They also want this to effect every piece of literature, advertising, and communcation that they have with the guests at their park.

Current Projects:

Little Amerricka General Brochure
LA Corporate Ideation

We are currently in discusssions of media, cost and which medias to pursue. Things that are FOR SURE to come are the following:

Post-Production T.V. Spots
Radio
OOH

Jon is putting together some estimates on production costs and what types of media we can do when and from that we can derive a timeline on how to proceed with the other elements of adveritisng.

Overall the client was impressed and is very excited to continue working with us.

-XB Staff

Update: Pro-Active

From Client:

Talked with Jerome from Pro-Active. They will have a decision made on their new logo by March 2nd, 2007. They liked 3 of the logo's that they are shown and will choose from those. The logo choice will be posted here as soon as we here from the client.

Update: SHB Website

From Herkimer:

I talked with Nathan from Herkimer and he will have the introduction completed in flash by Monday for us.

Herkimer suggested that for the text links on the page they will have to be in system fonts in order to be easily read by search engines. System fonts include the following: (These are fonts found on all systems...)

Times New Roman
Arial
Centric Gothic
Verdana
Helvetica

From Client:

The client likes the layouts thus far and are pleased with how much better the text links look versus other law firms.

They approved the web change to shbmadison.com. This domain has been reserved and the new webpage will be built and constructed under this webpage name.

Our Goal is within a week to have to following go live on the web.

SHB Introduction
6 Base Pages
Attorneys Page
Contact Us Page

All other content will be added to that webpage as it is expands.

Wednesday, February 28, 2007